May 14, 2009
Customer Experience Strategy By Design. Case Study of TeliaSonera
Filed under : Consumer behavior, Design method, Experience Design, Innovation, Mobile, User Experience, design
Recently I found this good case study on how create a customer experience strategy by design. I particularly liked the way the experience attributes were synthesized through a thorough design process.
May 10, 2009
Psychology of a Crisis
In a recent interview, John Quelch, professor and author of the Harvard Business Review article “How to Market in a Downturn”, has talked about a very interesting psychopgraphics of consumers in the time of a financial crisis.
Kaushik is interested in new
forms of interaction, economy, information, perception & innovation. Email: kaushik.t.ghosh[at]gmail.com
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