Last week I was in a village in the rural hinterlands of West Bengal in India on a field research. I observed that they use a certain interesting method to share the local community information. It is done in a way that uses 'Public Information Landmarks' to distribute and disseminate knowledge. Every village [...]

In a country that has a very strong media culture, millions of people with their own views, burgeoning TV reality show audiences, it is hardly surprising that the television industry is going through a major digital revolution and opening up exciting design spaces for a truly ubiquitous, interactive and popular medium. It may not [...]

Despite many regulatory and institutional crackdown, Intellectual Properties often do not hold fort in the mass markets of the developing world. Products that have been designed with millions of dollars and countless man-hours of investments, get completely broken apart and fed into huge thriving ‘technology flea markets’ of the developing worlds like India and China. [...]

Did anyone forget Usability is both a science and an art! Coming down the post-industrial age linage of American romance with systems and machines, the User Centered Design or more popularly known “Human Factors Engineering’ is on its way to the mystical plateaus in the east. May be the ’science’ of it had to give [...]

The “Emerging Market - ala India” story has been around for some time. But the truth is that it is not only restricted to India. Lot of amazing stories are being unfolded in Bolivia, Egypt and Cambodia alike. But may be… just may be..there is a little difference as to how the story of India [...]