Experience-Is-King
I Am The Story I Tell…And I’ll Sell it For Free!
The dispositions of the new generation of customers, empowered and connected through technologies and information, who some like to call ‘the Prosumers’, is yet to be a full blown ‘phenomenon’ but the signs of a new era in social consumption, production and co-creation are loud and clear. With the ubiquity of information access, and the [...]
McDoland’s Vs. Facebook, Am I Lovin’ It?
If you are wondering what is the McDonald’s connection with web applications, let me clarify that this is not about the offerings. I intend to discuss the kinds of experiences a brand, either emerging or long established, promise to offer to the customer or the user. McDonald’s is more a case in [...]
At What Cost Pervasive?: IBM Systems Journal Article by D. C. Dryer
With the advent of pervasive systems, computers are becoming a larger part of our social lives than ever before. Depending on the design of these systems, they may either promote or inhibit social relationships. We consider four kinds of social relationships: a relationship with the system, system-mediated collaborative relationships, relationships with a community, and interpersonal [...]