May 14, 2009
Customer Experience Strategy By Design. Case Study of TeliaSonera
Filed under : Consumer behavior, Design method, Experience Design, Innovation, Mobile, User Experience, design
Recently I found this good case study on how to create a customer experience strategy by design. I particularly liked the way the experience attributes were synthesized through a thorough design process. Note how the brand characteristics are discovered, experience elements are defined & the whole program is aligned and implemented towards a definite experience strategy.
Kaushik is interested in new
forms of interaction, economy, information, perception & innovation. Email: kaushik.t.ghosh[at]gmail.com
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- Customer Experience Strategy By Design. Case Study of TeliaSonera (6)
- carlos9900: Pretty sweet presentation, and of course blog. I’ll also keep an eye on it.
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6 Comments so far ...
I wish there were some suggestions about how to measure the impact of design post the implementation, built in the overall program plan.
Comment on May 14, 2009 01:32 pmThis is good info for us all. Glad you posted this. I will be subscribing to this blog. Irma
Comment on May 16, 2009 04:19 amHey this is good stuff. So glad you posted. I like reading blogs like this. Sandy
Comment on May 16, 2009 07:41 amCool blog, like what I read. Will be back to read more. Adding to RSS feeder. Bob
Comment on May 16, 2009 05:51 pmPretty sweet presentation, and of course blog. I’ll also keep an eye on it.
Comment on May 26, 2009 11:31 amThanks Carlos. I did check your blog too. Very interesting. Thanks for stopping by…
Comment on May 26, 2009 11:39 am