Recently I found this good case study on how create a customer experience strategy by design. I particularly liked the way the experience attributes were synthesized through a thorough design process.

In a recent interview, John Quelch, professor and author of the Harvard Business Review article “How to Market in a Downturn”, has talked about a very interesting psychopgraphics of consumers in the time of a financial crisis.

Did anyone forget Usability is both a science and an art! Coming down the post-industrial age linage of American romance with systems and machines, the User Centered Design or more popularly known “Human Factors Engineering’ is on its way to the mystical plateaus in the east. May be the ’science’ of it had to give [...]