May 10, 2009
Psychology of a Crisis
In a recent interview, John Quelch, professor and author of the Harvard Business Review article “How to Market in a Downturn”, has talked about a very interesting psychopgraphics of consumers in the time of a financial crisis.
Kaushik is interested in new
forms of interaction, economy, information, perception & innovation. Email: kaushik.t.ghosh[at]gmail.com
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