May 10, 2009
Psychology of a Crisis
In a recent interview, John Quelch, professor and author of the Harvard Business Review article “How to Market in a Downturn”, has talked about a very interesting psychopgraphics of consumers in the time of a financial crisis.
December 29, 2007
‘Sutra’s and ‘Samhita’s of Usability: Journeying Deep Down the Asian Culture and Understanding the User Communities
Filed under : China, Culture, Design method, Developing world markets, Emerging markets, ICT for masses
Did anyone forget Usability is both a science and an art! Coming down the post-industrial age linage of American romance with systems and machines, the User Centered Design or more popularly known “Human Factors Engineering’ is on its way to the mystical plateaus in the east. May be the ’science’ of it had to give [...]
Kaushik is interested in new
forms of interaction, economy, information, perception & innovation. Email: kaushik.t.ghosh[at]gmail.com
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