If you are wondering what is the McDonald’s connection with web applications, let me clarify that this is not about the offerings. I intend to discuss the kinds of experiences a brand, either emerging or long established, promise to offer to the customer or the user. McDonald’s is more a case in [...]

Termed as one of the brightest ideas in search customization, Yahoo Pipes, was launched sometime back in late ‘07. Indeed the promise was arresting. A novel and exponentially powerful mechanism to customize, aggregate, process the information on the web and possibly create a channel of communication or media that has all the cumulative powers [...]